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Good tools, made for anyone. Verticale is made for your trade.

WordPress, Wix, Webflow, Framer and AI generators can all make a website. Here is an honest look at what each one is best at, and where Verticale fits.

VerticaleMade for one trade at a timeWordPressBuilt and run by an agencyWix, SquarespaceTemplates you fill inWebflow, FramerDesign tools for designersAI generatorsSuch as ChatGPT Sites
Getting started
Starts fromYour current websiteA brief and meetingsA templateA blank canvasA prompt in a chat
First draftMinutesWeeksDaysDays to weeksMinutes
Who does the workYou, with the AIAn agencyYouA designerYou, with the AI
Made for your trade
Trade modules: booking, rates, scorecards, menusBuilt inCustom plugins, built for youGeneric appsBuilt by handNone built in
Your words, prices, photos and PDFsRead from your siteCopied by handCopied by handCopied by handPasted into the chat
Running it
Security updatesNothing to patchYou or your agencyHandled for youHandled for youHandled for you
HostingIncludedPaid separatelyIncludedIncludedUsage billed separately
Your own domainConnect yours, with help on the DNSThrough your hostBuy or connect oneConnect yoursConnect yours
Visit stats, no cookie bannerBuilt inWith extra pluginsCookie banner advised in the EUBuilt in on Framer, extra tools on WebflowUp to you
Changes after launchYou, by hand or in plain wordsYour agency, or wp-adminYou, drag and dropYou or your designerYou, in the chat
What it can do
PagesOne clear pageUnlimitedManyManySmall sites and apps
BlogNoYesYesYesNo blog tools
Online shopLinks to yoursYes, with WooCommerceYesWebflow yes, Framer through ShopifyThrough a payment provider
Design freedomGuided stylesHighMediumHighestMedium
Cost
Price$39 USD a month per website. The draft is freeFrom a few dollars to tens of thousands, depending on who you askPlans published on their sitePublished plans, plus your designer’s timeA paid ChatGPT plan, plus hosting usage
How you payOne subscription, all includedProject fee, then hosting and pluginsOne subscriptionA subscription, plus seatsA ChatGPT plan, plus usage
Compare Verticale with

Getting started

Starts from

First draft

Who does the work

Made for your trade

Trade modules: booking, rates, scorecards, menus

Your words, prices, photos and PDFs

Running it

Security updates

Hosting

Your own domain

Visit stats, no cookie banner

Changes after launch

What it can do

Pages

Blog

Online shop

Design freedom

Cost

Price

How you pay

In bold, the better answer of the two. In bold, the strongest answer in each row, whoever gives it. Prices exclude taxes. Checked on 21 October 2026: these products change often, so tell us if something here is out of date.

Sources for each tool

Why it knows your trade

Ten years in one trade, built into the tool.

That is why booking, rates, scorecards and menus are modules filled from your current site, not plugins someone has to build for you. Golf is our first vertical; each next one will be built the same way.

10
years in golf: a web agency, then marketing, then product
80+
club websites we built ourselves

Honestly

When another tool is the better choice.

  • You publish articles every week

    WordPress or Webflow, made for blogs and many pages.

  • Your shop is your business

    Wix, Squarespace or WordPress with WooCommerce. Verticale links to the shop you have.

  • You have a designer

    Webflow or Framer, for full control over every detail.

  • You need a page besides your main website

    An event, a test, an internal page: an AI generator such as ChatGPT Sites builds it from a prompt.

You run a business in a trade we know

And you want a website that speaks it, built from the one you have, with nothing to look after.

That is Verticale.

Start from the sitesite you
already have.

Choose your vertical

Verticale opens soon. For early access, write to us.